Holstenfleet mit Blick auf Rathausturm bei Dämmerung

Meer Innenstadt - Sea city centre

Annual marketing levy for Kiel city centre

Kiel's city centre is still one of the most attractive and popular shopping destinations in the area, thanks to its diversity and distinctiveness. The natural advantage of the location lies in its position close to the Fjord, the harbour and the ferry and cruise terminals. This means that Kiel's central shopping area has more direct maritime connections than any other major German city. A flair that is enhanced by various views of the waterfront, harbour cranes and passenger ships. Holstenstraße, Germany's oldest pedestrian zone, is not only the traditional commercial centre of the state capital, but also its urban centre.
To keep it that way, the city centre retail sector, together with Kiel-Marketing, is called upon to do something for its location. In order to effectively counter the strong competition on the outskirts of the city and in the surrounding area, a joint initiative is needed to increase and communicate the attractiveness of the city centre. The campaign will focus on the so-called soft location factors of culture, experience and diversity and the unique maritime character.

Service modules

  • Handling of Christmas and winter lighting throughout the city center
  • Joint advertising campaign for Sunday openings
  • Basic financing of city centre events with Sunday openings
  • Proportional assumption of costs for the implementation of the blue line in Kiel city centre
  • "Meer Innenstadt" location campaign, billboard advertising in Kiel and the surrounding area for six months worth over € 40,000
  • Conception and development of tools to anchor the campaign locally, such as bar candy displays and door stickers


At present, around 200 businesses in Kiel's city centre are behind the annual marketing levy. Important players include the IG Dänische Straße, the Förderkreis Kieler Altstadt, and the advertising association Sophienhof, as well as KARSTADT/Holstentörn, which each represent around 200 stores with around 30 players.

Take part with your business

Download the form: The participation form with a breakdown of services and costs.

We would be happy to come to you for a personal meeting!

Your contact person:

 Johannes Hesse<br>Head of City and Downtown Management<br>Tel.: <a href="tel.:04316791051">0431/ 67910 51</a><br>Mail: <a href="mailto:j.hesse@kiel-marketing.de" target="_blank">j.hesse@kiel-marketing.de</a>