Kiel-Marketing develops the communication of the state capital under the brand Kiel.Sailing.City

  • about growth in tourism
  • about events and planning in the city and downtown management
  • about business location advertising
  • about international sailing events and maritime events

    Kiel-Marketing is organized as an association and as a GmbH (limited liability company). 400 companies, institutions, and citizens as well as the state capital in the GmbH as shareholder bring money and commitment together with a common goal:

Joining forces and resources so that Kiel wins.

Are you part of this city? Do you do your business here? Do you love the quality of life in Kiel? Do you want Kiel to sail further ahead? There is no better platform than Kiel-Marketing to be part of it!

Set an example of your commitment and solidarity.
Kiel-Marketing represents Kiel's marketing interests at:

  • Marketing Cooperation of Cities in Schleswig-Holstein (MaKS)
  • Tourism Agency Schleswig- Holstein (TASH)
  • Tourism Association of Schleswig- Holstein (TVSH)
  • Regional Management Kiel Region
  • Kiel Chamber of Commerce and Industry
  • German Hotel and Restaurant Association (DeHoGa)
  • Retailers Association Schleswig- Holstein
  • Schleswig-Holstein State Sports Association
  • State capital Kiel
  • State government of Schleswig-Holstein and many more.
Eröffnung Welcome Center vl Ulf Kämpfer_ Bettina Bunge_ Uwe Wanger (2)
Kultur_Museumsnacht_2022©Masch (36)
Biertasting Lille-5
Welcome Center (6)
Pop up Pavil 2
SDG_Pressekonferenz (14)
Kieler Kiezgröße Pressefoto draußen optimiert
Wochenende der Museen (1 von 1)

The mission statement of Kiel-Marketing e.V. and GmbH

Who are we?

  • Marketing organization of the state capital Kiel with the divisions Tourism, Sailing & Business, City and Downtown Management
  • Multiplier of the brand Kiel.Sailing.City.
  • Impulse generator for the development in the above-mentioned fields of work

What makes us stand out?

  • Expertise in the fields of tourism, location and city marketing, event management and sponsoring
  • Interface between business, science, politics and administration
  • Contacts with customers and partners regionally, nationally, internationally
  • Identification with our city
  • Moving forward with innovative spirit and creativity

Where do we want to go?

  • Kiel - Top destination in the Baltic Sea region
  • Kiel - Best quality of life in the north
  • Kiel - Schleswig-Holstein's No. 1 service city
  • Kiel-Marketing - Indispensable partner in Kiel
  • Kiel.Sailing.City. - Most attractive maritime city in Northern Germany
  • Kiel.Sailing.City. - Best-known brand in international city competition

How do we get to our destination?

  • Kiel.Sailing.City. - Increasing brand awareness and brand differentiation
  • Increasing dissemination and identification with the Kiel.Sailing.City. brand
  • Developing new brand-affiliated products and services
  • Joining of forces
  • Constantly increasing productivity
  • Building and nurturing our networks

What does Kiel get out of it?

  • Communication of a positive image internally and externally
  • Promotion of a positive economic development through sustainable tourism and city marketing concepts and products
  • Promotion of Kiel as a science location
  • Revitalization and greater attractiveness of the cityscape
  • Increase in the quality of life of Kiel's citizens by promoting and creating various leisure and cultural activities
  • Support of social projects in the Kiel area
  • Making Kiel a maritime experience for all Kiel residents

What are the core values for our actions?

  • Team spirit and fairness
  • Service orientation
  • Reliability and commitment
  • Appreciation and respect
  • Positive attitude
  • Hospitality
  • Transparency and sustainability