Außenansicht Helly Hansen Store im Zukunftsraum

Nov' 2024 until Oct' 2025
Zukunftsraum Kiel -
Digitalisation in stationary retail

With "Zukunftsraum Kiel", Kiel-Marketing is implementing a sustainable retail concept that reduces vacancies, revitalises the city centre and offers companies a low-risk opportunity to test new retail strategies. With the innovative retail test space in a direct city centre location, which combines flexible retail models, data-driven optimisation and experiential shopping.

"Imagine you could temporarily rent a shop that adapts to your customers in real time, just like your online shop!
Your online and offline POS would become one: seamless, data-based."

The pilot makes it possible to measure real customer reactions, optimise omnichannel approaches and position your own brand for the future - without tying up capital or making long-term commitments.

If you want to test innovative retail strategies risk-free, the Future Space is the perfect solution.

© Finja Thiede / Kiel-Marketing

Technologies and use cases that the future space has in store:

Wortwolke mit Schlagworten für den Zukunftsraum

Why should you as a retailer use the future space for yourself?

  • Market presence without risk
    No long-term rental agreement
    Low initial investment: turnkey space with state-of-the-art technology.
  • Cost savings & fast realisation
    No costs for shopfitting & technology: All infrastructural investments are eliminated.
    Short lead times: Ready to go within a few weeks.
    Predictable fixed costs: A clearly calculable rental model with no hidden costs.
  • Exclusive access to real-time data
    Customer insights at the touch of a button
    Omnichannel integration: Synergy between brick-and-mortar store & online channels.
    Optimisation during the term: Adapt product range & store layout based on real data.
  • Brand experience & community building
    Innovative shopping experience: interactive elements & digital tools & gamification.
    Increased brand awareness: press & media presence thanks to the subsidised pilot project.

We would like to thank our technology partners

x place Logoeyefactive LogoViWiQ LogoKieler Botschaft LogoHearDis Logo

And local supporters

maro LogoP.O.S LogoBEMOTION LogoIkea Logo

The Future Space is supported by

Logos von Ministerien die den Zukunftsraum fördern
 Contact:<br>Ina Runge<br><br>i.runge (at) kiel-marketing.de