Außenansicht Helly Hansen Store im Zukunftsraum

November 2024 until 02 November 2025
Zukunftsraum Kiel -
Digitalisation in stationary retail

With the "Zukunftsraum Kiel", Kiel-Marketing has implemented a sustainable retail concept that reduces vacancies, revitalises the city centre and offers companies a low-risk opportunity to test new retail strategies. With the innovative retail test space in a direct city centre location, which combines flexible retail models, data-driven optimisation and experiential shopping.

The Zukunftsraum project has been successfully completed - the space has been closed since November 2025.

Thanks to Bemotion 360, the innovative concept is now available digitally:

Get an idea of the technologies
Experience the Zukunftsraum in the virtual tour

"Imagine you could temporarily rent a shop that adapts to your customers in real time, just like your online shop!
Your online and offline POS would become one: seamless, data-based."

The pilot made it possible to measure real customer reactions, optimise omnichannel approaches and make your own brand fit for the future - without tying up capital or making long-term commitments.

Anyone who wanted to test innovative retail strategies risk-free found the perfect solution in the Zukunftsraum.

Technologies and use cases of the Zukunftsraum:

Wortwolke mit Schlagworten für den Zukunftsraum

Why retailers have utilised the Zukunftsraum for themselves

Market presence without risk
No long-term rental agreement
Low initial investment: turnkey space with state-of-the-art technology.
Cost savings & fast realisation
No costs for shopfitting & technology: All infrastructural investments are eliminated.
Short lead times: Ready to go within a few weeks.
Predictable fixed costs: A clearly calculable rental model with no hidden costs.
Exclusive access to real-time data
Customer insights at the touch of a button
Omnichannel integration: Synergy between brick-and-mortar store & online channels.
Optimisation during the term: Adapt product range & store layout based on real data.
Brand experience & community building
Innovative shopping experience: interactive elements & digital tools & gamification.
Increased brand awareness: press & media presence thanks to the subsidised pilot project.