The Bundesvereinigung City- und Stadtmarketing Deutschland e.V. (bcsd) was founded in Berlin in 1996. As a federal association, it represents over 450 city and downtown marketing organizations from all over Germany. The main objective of the bcsd is to promote a vital and functioning city center in cooperation with citizens and representatives from various sectors such as living, working, shopping, recreation and urban design. The association supports the development of city marketing through new issues, expertise and networks for the city of the future. As a professional association, the bcsd also represents the interests of city marketing at federal and state level and cooperates with numerous companies in areas such as consulting, communication, urban design and marketing services.

The marketing cooperation "Städte erleben Schleswig-Holstein e. V." (MakS) was founded in October 1999 and is the official representative of the tourist towns in Schleswig-Holstein. As one of five recognized tourism marketing organizations in the state, the association plays an important role. Current members include the towns of Ahrensburg, Bad Segeberg, Eutin, Flensburg, Friedrichstadt, Glückstadt, Husum, Kiel, Lübeck, Mölln, Neumünster, Norderstedt, Plön and Rendsburg.

The main idea behind the marketing work of MakS is to promote city trips to Schleswig-Holstein through targeted measures. To this end, the association designs eye-catching campaigns that stand out from the competition thanks to their creative and innovative approach.

In its marketing work, MakS relies on close cooperation with Tourismus-Agentur Schleswig-Holstein (TA.SH) and is actively involved in the development and implementation of the Tourism Strategy 2030 for Schleswig-Holstein.