Logos The Ocean Race Europe, Kiel.Sailing.City und Kiel-Marketing

August 06. – 10.th 2025
The Ocean Race Europe - Start port Kiel

Following the tremendous success of The Ocean Race Fly-By 2023 with over 120,000 spectators and a media reach of millions, Kiel.Sailing.City will be the starting port for The Ocean Race Europe next year. The entire event area on the Kiellinie stretches from Geomar to Blücherbrücke. The event will be the most important international event in Schleswig-Holstein in 2025 and will have the greatest local impact after Kiel Week.

EUR 2.1 billion
EUR 2.1 billion Advertising equivalent<br>Online news
Advertising equivalent
Online news
8.1 billion
8.1 billion cumulative<br>media audience
cumulative
media audience
5.6 billion
5.6 billion Reach<br>Online news
Reach
Online news
1.8 million
1.8 million Ocean Live Park<br>Visitors
Ocean Live Park
Visitors

Sources: Nielsen/Meltwater/The Ocean Race

The hardest race of the world
THE RACE

the first The Ocean Race (formerly the Volvo Ocean Race, before that The Whitbread Round the World Race) started in 1973. Since then, the toughest regatta in sailing has been around the globe 14 times: from Europe across the Atlantic, around the Cape of Good Hope in the Southern Ocean to Cape Horn, from there to South and North America and back to Europe. the first The Ocean Race Europe took place in 2021. The next European edition will start in Kiel on August 10, 2025!

sea protection and sustainability
A RACE WE MUST WIN

The oceans are the race course, the wind is the engine of the boats. Marine conservation and sustainability are firmly anchored in the DNA of The Ocean Race. The sailing race is part of an extensive network of experts and institutions around the world. The data collected on board the racing yachts is an essential part of the scientists' work to research the climate crisis and identify ways to protect the climate. Or as it says on Boris Herrmann's sail: It's A RACE WE MUST WIN.

The Ocean Race Kiel Fly-By
Grafik: das Meer von zwei Händen gehalten als Symbolbild für Meeresschutz und Meeresliebe

"People are looking for brands that make a meaningful difference. 73% say that brands must act for the good of society and the planet."

Source: HavasGroup, Meaningful Brands Report 2021

sponsoring concept
We are all sailing in the same boat

The Ocean Race is a credible platform in the fight against climate change. But scientists, politicians and companies are also taking part. Because only together will we be able to make a substantial contribution. That is why the motto for the start in Kiel is WE ARE ALL SAILING IN THE SAME BOAT.

This is precisely the core of our sponsorship concept: we not only give our partner companies the opportunity to get involved in the context of this race, but also to present themselves to a broad audience a long time before the start in August - regionally, nationally and internationally.

Erdkugel mit Text "wir segeln alle im selben Boot" davor

On a digital content platform where news, reports, interviews and videos about the race are published, our partner companies also have the opportunity to publish content in their own section. They can present their commitment to sustainability and marine protection on this high-reach media platform.

This is because more and more people are demanding that companies get involved in a meaningful way, both socially and in the areas of climate and marine protection. The Ocean Race Europe and our Story Deck offer an authentic platform for this.

Come on board, support the most famous sailing race in the world, which will start in Kiel.Sailing.City 2025 and receive global attention!

All about The Ocean Race Europe 2025
The story deck

More than just sailor's yarn: find out everything about the race first-hand in our interviews with sailors. From lack of sleep to astronaut food, from bunk to trophy and from jumping dolphins in the evening sun to the most remote place at sea. Welcome to our story deck!

Storydeck

The Ocean Race Kiel Fly-By 2023

Logo Kiel.Sailing.City Fly-By und The Ocean Race
120.000
120.000 Spectators<br>at the fjord
Spectators
at the fjord
3.000
3.000 Spectator boats
Spectator boats
88.000
88.000 Visitors<br>Ocean Live Park
Visitors
Ocean Live Park
36.9 million
36.9 million Reach<br>Social listening
Reach
Social listening

Sources: Meltwater/The Ocean Race/Kiel-Marketing

With support from

Logo Land SH

Your contact persons

 Uwe Wanger<br>Managing Director<br><a href="tel:0431-9012987">Tel.: 0431 - </a>9012910 <br>Mail:<a href="mailto:u.wanger@kiel-marketing.de"> u.wanger@kiel-marketing.de</a>
 Jonathan Hartmann<br>Business Unit Manager Sailing & Business<br><a href="tel:0431-9012987">Tel.: 0431 - </a>9012985 <br>Mail: <a href="mailto:j.hartmann@kiel-marketing.de">j.hartmann@kiel-marketing.de</a>
 Ralf Löwe<br>Communication & Commercial The Ocean Race Europe / Kiel<br>Mail: <a href="mailto:j.hartmann@kiel-marketing.de">r.loewe@kiel-marketing.de</a>
 Eva Zeiske<br>Press and Public Relations<br><a href="tel:0431-9012987">Tel.: 0431 - </a>9012926 <br>Mail: <a href="mailto:e.zeiske@kiel-marketing.de">e.zeiske@kiel-marketing.de</a>