the first The Ocean Race (formerly the Volvo Ocean Race, before that The Whitbread Round the World Race) started in 1973. Since then, the toughest regatta in sailing has been around the globe 14 times: from Europe across the Atlantic, around the Cape of Good Hope in the Southern Ocean to Cape Horn, from there to South and North America and back to Europe. the first The Ocean Race Europe took place in 2021. The next European edition will start in Kiel on August 10, 2025!

The oceans are the race course, the wind is the engine of the boats. Marine conservation and sustainability are firmly anchored in the DNA of The Ocean Race. The sailing race is part of an extensive network of experts and institutions around the world. The data collected on board the racing yachts is an essential part of the scientists' work to research the climate crisis and identify ways to protect the climate. Or as it says on Boris Herrmann's sail: It's A RACE WE MUST WIN.

The Ocean Race is a credible platform in the fight against climate change. But scientists, politicians and companies are also taking part. Because only together will we be able to make a substantial contribution. That is why the motto for the start in Kiel is WE ARE ALL SAILING IN THE SAME BOAT.

This is precisely the core of our sponsorship concept: we not only give our partner companies the opportunity to get involved in the context of this race, but also to present themselves to a broad audience a long time before the start in August - regionally, nationally and internationally.

On a digital content platform where news, reports, interviews and videos about the race are published, our partner companies also have the opportunity to publish content in their own section. They can present their commitment to sustainability and marine protection on this high-reach media platform.

This is because more and more people are demanding that companies get involved in a meaningful way, both socially and in the areas of climate and marine protection. The Ocean Race Europe and our Story Deck offer an authentic platform for this.