The success story

Kiel's retail trade pulls together. With Ich fühl mich Kiel, Kiel's retailers are positioning themselves with an exclamation mark in national competition under the leadership of Kiel Marketing.

Since 2011, the district centres, shopping centres, large grocery chains and Kiel's city centre have joined forces in the joint Sunday opening campaign. With four carefully selected annual dates, the shopping location presents itself with a refreshingly maritime shopping experience.

Together, we pursue the joint goal of strengthening Kiel's position as an important retail location as well as attracting both Kiel's citizens and visitors from the surrounding area to the city.

From the perspective of the retail colleagues at all participating locations, Kiel is measurably responsible for the increase in visitor frequency and sales. Frequency increases of up to 35 percent and sales increases of 10-20 percent have been measured. Remarkably, this success applies equally to all participating districts and centers.

The campaign is based on a media triad: radio advertising, print media (KN special edition for every opening) and billboard advertising in the city and surrounding areas. The partners participate in the joint annual budget according to a transparent participation formula and Kiel-Marketing is responsible for operational implementation.